The Content Strategy

To convert people to shop Sporty and Rich consumers need to be able to identify with the brand. This is a key psychological response that humans use to model behaviour. To influence consumers behaviour I will create a short film series suitable for TikTok and Instagram using more relatable and imperfect footage in normal locations where the consumers place themselves in everyday life. The refined purpose of this social content is to create relatable content, still having the aspirational undertone, but doing it in everyday spaces. I can predict that this will start to resonate more with consumers, and cause customers to remain loyal, or convert new customers to shop from the brand. With Gen Z stepping into buying power, it is the time to create this shift so that the brand remains popular among consumers.